Like Strategy

What is your “like” strategy on Facebook?  Do you have one?  Do you think about it?

While you think, I’ll tell you some of mine.  In general, I probably give out twice as many likes as I get.  Not sure really – I never counted.  I feel the world can use more likes.  That said, I don’t just like things for the sake of propagating likes… read on.

Some likes are almost automatic…

• Get engaged = like
• Get married = like
• Have a baby = like
• Get a new job or promotion = like
• Get divorced = like if I like you and I have some clue that this is a good thing for you

But so many more are conditional…

• Kid accomplishments = occasional like, just depends on what they do and how often they do it
• Little kid accomplishments = higher chance for like, because they’re cute
• Having a beer by a pool = like, unless you posted the same thing yesterday or you do it every week, though I do make exceptions
• Just having a beer (no pool involved) is not a like, unless your name is Matt, Frank, or Dwayne (no reason except that I get to make my own rules) in which case you might get one
• Vacation is usually a like, unless you take too many in which case I’ll withhold some other likes I would normally give for other things
• “It’s Friday!!!” and related calendar-centric proclamations do not warrant a like
• Pasting a joke is not usually a like, but there are exceptions
• Pictures will get a like if there is something about it that is interesting such as the setting, subject, or an emotion.  It’s not just the “pretty pictures” that get a like.
• A post about a favorite or least favorite team may get a like on game days
• New house, new car, new boat = might be a like, though personal possessions pale in comparison to human events.  An exception is if that new possession really represents an accomplishment such as being successful in a new career.
• Have a colonoscopy = uh, not like

Some other guidelines...

• I generally don’t like quotes that are posted.  I have no problem with people posting them and often think the quotes are entertaining, but they just don’t get a like.
• The same applies for most news articles and other links.  Occasionally if the content is especially entertaining or meaningful to me I’ll toss out a like, but not usually.
• Those pictures with sayings that people post do not get a like, period.  They may be funny, but you didn't come up with it.  I want to like what you do, not what you find.
• Posting something original will often get a like, even if it’s not particularly interesting or humorous – you tried, I like that.  Okay, not always, but I much prefer original thoughts over recycled ones.
• A good riff on someone else’s post gets a like.
• Like my posts and you’re probably more likely to get some likes back, but that’s not a guarantee.  You still have to register in one of the areas above.
• Sometimes I give likes for completely random reasons so trying to discern reason is often futile (why did he like that?).  I reserve the right to toss out random likes at my discretion.

If you like everything that everyone does then it’s hard to determine what you really like.  Also, liking someone’s comment is one thing.  Liking that someone comments is another.

Likes can be relative.  For some people I like a lot of what they post but can’t click like every time because that waters down the meaning.  If I click like for most of your posts, how can I tell you when I really, really like something?  Sure, that could warrant a comment, but that takes it to a whole new level that is outside the scope of this discussion.  Yes, you're penalized for being interesting, funny, thoughtful, and insightful - but if you're one of those and haven't figured out that I appreciate what you post then either I'm doing a bad job at communicating it or you're not paying attention.

It doesn’t really matter if I’m happy or sad, relaxed or stressed.  Giving me a smile or a different point of view on a crappy day means quite a bit.

So there’s my strategy, such as it is.  It’s not really a strategy but more of a reflection on what things I tend to like over others.

I don’t expect you to like this post.  In fact, I’m not even posting it on Facebook.  The most I’ll have there is a link to it, and even by my own definition I don’t like links.

If you have your own like or not like strategy or just random thoughts I’d love to hear it.  And maybe I’ll like them.

I Hear Voices

Early this morning I found out that my smoke detector talks. Yep, you heard what I said, it talks.

At about 4:45am as I was waking up I swore I heard a loud beep followed by what sounded like a police radio. I wasn't sure if it was a dream, so I went downstairs to get ready for my 5am conference call. Then I heard it again. No dream this time... but I was completely stumped. What the f--- is making that noise and talking? I eliminated the possibility that there was a police officer hiding in my closets and frankly was befuddled.

I decided to check the smoke detectors to see if any of them had a red or blinking light or something, but they were all green and smiling. I had no idea how the voice worked into this scenario, but one thing at a time.

As I stood in the upstairs hallway scratching my head (well, scratching... let's just go with head) the smoke detector above me proceeds to make the loud beep and then say in its best walkie talkie voice "Low battery". Great, mystery solved.

But really, when did they start making talking smoke detectors? The answer is 2009 apparently. File that in the category of "news to me". The house is about two years old in case you're wondering how I didn't know already. That would've been a really good thing for the builder to cover during the walk-through.

If any of the electronic fates are listening, next time something completely unexpected starts talking to me, like the toaster oven, can you please make it happen in the afternoon?

Brand Promotion and Beliefs

Remarks by Chick-fil-A president Dan Cathy against gay marriage have created a huge amount of news coverage and public support/outrage.  Those who agree his stance have been flocking to the fast food restaurant in droves to show their support.  On August 1, 2012, an independently organized effort to get people who oppose gay marriage to visit Chick-fil-A generated huge crowds and record sales. On August 3, 2012, this was countered by same sex "kiss-ins" at some locations.  The only chicken consumed at those events was chicken-flavored lip gloss.

Does Dan Cathy's opposition to gay marriage indict Chick-fil-A as a whole?  Well, yes and no.  People often associate the beliefs of a leader with that of an entire company.  Does everyone who works at Chick-fil-A feel that way?  Of course not.  Do they discriminate against people based on sexual orientation?  Nope.  Are there thousands of businesses you patronize on a regular basis or whose products you buy that have leaders with beliefs counter to yours or that donate money to organizations you abhor?  Yep, but you are mostly unaware.

The point is that in this case a public remark ignited a firestorm, however the "problem" is hardly unique.  To the extent that it brings about civil debate on a subject then it was well worth the coverage.

But here's a separate matter to consider.  One that doesn't get discussed much.  If you're a spokesperson for a company there are very strict guidelines you must abide by to keep your reputation in good standing because your image is associated with the product/company you're promoting.  Get arrested in a drunken bar brawl, assault a police officer, commit battery against a domestic partner, or get exposed for a long string of extra-marital affairs and you'll likely find yourself out of an endorsement contract.

You have contractual obligations to the company, but what obligations do they have to you?  If the company you endorse is now associated with a stance that you do not believe in, is there recourse?  Are you entitled to state your own opinion on the matter?

Specifically for Chick-fil-A, what do the cows think?  Here is what I think they'd say:

Cows are generally known to be progressive thinkers.  They haven't developed the verbal skills of the Geico gecko yet, but they apparently have learned to fashion crude signs.

And I don't think they're worried about getting fired... flame broiled yes, but fired no.

Picture Puzzle #1

Name that tune...